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Hi, I’m Ali

Senior BI Engineer | Data Strategist | Curious by Nature

I'm a Senior Business Intelligence Engineer with a background spanning logistics, healthcare, and financial services. I work across the entire analytics lifecycle, from defining business requirements to writing queries to building the dashboards and visualizations that turn raw data into decisions people can actually act on.

My goal with Outbound Insights is to help teams grow their data analytics skills with purpose and intention, and to bring the same curiosity that drives my own work into every engagement.

When I'm not deep in a dataset, you'll find me at home in the Midwest with my husband and our three dogs.

Get in touch

My Approach

It all starts with a question. Maybe your team is drowning in spreadsheets. Maybe you have data but no clarity on what it's telling you. Whatever the starting point, the right approach can make all the difference.

Exploration

We start with your goals, your tools, and where your team actually is today. No assumptions, no generic playbook, just an honest look at what you need.

Implementation

From there, I help design and implement the strategy, dashboards, or training that actually moves the needle — clear, practical, and built to grow with you.